Nov
16
2011
Marketing Strategies Of Companies
Fuld War Game 2009: Electronic Medical Records — Allscripts / Wharton team revises 2011 strategy
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Wallmonkeys Peel and Stick Wall Decals – Business Objective Concept – Removable Graphic WallMonkeys wall graphics are printed on the highest quality re-positionable, self-adhesive fabric paper. Each order is printed in-house and on-demand. WallMonkeys uses premium materials & state-of-the-art production technologies. Our white fabric material is superior to vinyl decals. You can literally see and feel the difference. Our wall graphics apply in minutes and won’t damage your paint or l… |
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Marketing, 2008 Edition $38.26 Marketing Strategy and Customer Relations; Environmental Forces, Social Responsibility and Ethics; Markets and Customer Behavior; Using Technology, Information and Target Market Analysis; Product Decisions; Distribution Decisions; Promotion Decisions; Pricing Decisions… |
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Rich Diesslin The Cartoon Old Testament – Jeremiah 3 07 14 Jeremiah Discusses Marketing Strategies with God Bible Israel Judah prophets – T-Shirts Jeremiah 3 07 14 Jeremiah Discusses Marketing Strategies with God Bible Israel Judah prophets T-Shirt is commercial quality high resolution heat transfers garment. 5.6-ounce, 50-50 cotton-poly; taped shoulder to shoulder, coverseamed ribbed collar, double-needle sleeve and bottom hem. Toddler and infant t-shirts are 4.1-ounce. 100% ring spun combed cotton. Our image transfer produces professional … |
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Monopoly My Fantasy Football Players Edition $32.99 Introducing the only customizable Monopoly game where fans get to build their own NFL All Star Fantasy team — and decide who gets Boardwalk. This fan-favorite game features 105 removable and reusable static cling labels featuring the best athletes from every NFL team, allowing each player to personalize each of the 22 Monopoly properties with their favorite athletes. Includes six custom football-… |
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The Tipping Point: How Little Things Can Make a Big Difference $9.99 “The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life,” writes Malcolm Gladwell, “is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” Although anyone familiar with the t… |
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The First 90 Days: Critical Success Strategies for New Leaders at All Levels $15.89 GREAT CONDITION, WILL SHIP FAST!… |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant $13.14 Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe f… |
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Beauty Factory $0.38 In the elite world of cosmetics, beauty is in the eye of the brand and this is your chance to build the most sought after business in the most glamorous of industries. Take your brand to the fashion stratosphere by carefully managing every department of the business to ensure you reach and then stay at the top. Keep a careful eye on your rivals and stay ahead of the game by continually striving… |
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Silent Film about the Virtues of Beer Drinking: For Good Living DVD (1937) $4.99 This silent film explores the manufacturing process, and virtues, of beer in the early 20th century. The video possesses great camp value: through bizarre text boxes one speaker extols the healthiness of drinking large amounts of beer! But, as with most silent films, the most striking aspects of it are the beautiful moving images of now historical brewing facilities. For Good Living is the perfect… |
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Chevrolet Automobile Selling: Hired (1940) $9.99 Selling automobiles in a time where selling was a result of house calls and honest footwork was no easy task. “Hired,” serves as a training film for both the salesmen and the managers. We are introduced to Jimmy, a bright young salesman who, despite researching the product and actively pursuing potential clients just can’t sell a car. His boss blames his and his other employee’s failures on lack o… |
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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies $32.48 With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success. |
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Marketing $5.48 Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems–decision support, relationship marketing, integrated marketing communication, and balanced scorecard–receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in todayas ever more globally competitive world. " Marketing " presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious companyas domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the textas material. Here is a popular and accessible new addition to Barronas respected "Business Review Series. " |
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Marketing Strategies for the New Economy $55 Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: “It’s no use. You cannot outrun a bear anyway”. The first one answers: “I don’t have to outrun the bear. I just have to outrun you.”. Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the “new economy”. The question is, “which of the traditional techniques still work, and which techniques need to be revamped?” The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing – the ‘Digital School of Marketing’. Traditional marketing schools, for example, have observed the importance of moving fast – in the Digital School fast is not just important, it is crucial: it took Microsoft ten years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching 100 million dollars in revenue. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today. Synopsis. The high tech industry is expanding and will continue to expand rapidly. Every year it attracts new professionals, some of whom come from other industries that are very different in nature, especially where marketing is concerned. Also, these individuals, whilst technically very able, have limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech industry. Although there is a plethora of books on the subject of the digital economy, e-commerce and high tech marketing this is the first book to actually provide a comprehensive understanding of the dynamics of the high tech markets. It also contains information on how companies in this sector need to position themselves correctly so that they can capture value; and to provide the information for the creation of a strategy to leverage their resources through co-operation with other companies. While some aspects of marketing strategy apply across many sectors, there are a number of factors that are distinctive to high-tech businesses. It is therefore of value to any manager in the high-tech industry to understand the specific challenges and opportunities that a marketing strategist will confront when operating within the high-tech |
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Market Leadership Strategies for Service Companies $4.98 "Market Leadership Strategies for Service Companies" reveals the key strategies for creating and sustaining a market leadership position for any service business. Service industry experts Craig A. Terrill and Arthur G. Middlebrooks affirm that in order to become a dominant market leader, a service company must find ways to: Define their service business and the benefits customers receive Reveal the intangible aspects of the service experience Move in a different direction from competitors by addressing new, intense, and unmet customer needs Put people back into the equation, not just automate and reengineer to increase operational efficiency Find ways to move away from the parity battles (i.e., fights over the perceived equality of the same type of service from different companies) in their particular industry Offering a detailed, comprehensive plan, the authors employ examples drawn from a wide selection of recognizable service companies, such as Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, MiniMaids, and more. The result is a highly effective practitioner’s guide that includes best practices and case studies. Praise for Market Leadership Strategies for Service Companies" The number one problem for every service firm today is differentiation. Craig Terrill and Art Middlebrooks challenge us to become market leaders by doing things differently in employee engagement and service innovation. This book is the bible for service industry executives who want to be change agents in their business and who seek practical solutions to achieving growth." — J. Terrence Franke, principal, sales and marketing HewittAssociates |
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Restaurant Marketing Strategies $27.67 Restaurant Marketing Strategies |
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Advanced Strategies for Art Marketing $15.56 Advanced Strategies for Art Marketing |
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50 Marketing Secrets of Growth Companies in Down Economic Times $20.98 How have some companies thrived during the recession while others floundered or closed their doors? They knew these 50 Marketing Secrets and now you can too 50 Marketing Secrets is a must-read for business owners struggling to grow their businesses or entrepreneurs ready to take their business to the next level. Based on groundbreaking research and success stories of more than 60 businesses that realized double-digit and triple-digit growth during the recession, 50 Marketing Secrets is a practical how-to guide packed with documented tactics and strategies. Order this book today so you can put the secrets to work for your business immediately. |
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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value $3.98 A seminal work – reformulating marketing around creating shareholder value. For the first time, marketing is integrated with the governing objective of management. A practical, step-by-step guide to developing marketing strategies that generate growth and shareholder value. An essential text for top management and MBAs. Marketing has not had the impact on management that its importance merits. This is largely due to its unclear objectives and weak intellectual foundations. Value Based Marketing reformulates marketing, making its goals more relevant and establishing it on a sounder intellectual basis. The governing objective of management in all of today’s leading companies is to maximise long-term returns to shareholders. The book redefines marketing’s role as contributing to this task of shareholder value creation. It explores how this affects marketing planning and decisions about brands, pricing, communications, distribution and the Internet. The increasing emphasis placed on the financial technique of shareholder value as a means for measuring a company’s performance has provided a major opportunity for marketing managers: the ability to increase greatly their sphere of influence in setting their company’s strategic direction like never before. The book provides a clear practical introduction to shareholder value analysis and provides practical tools for translating marketing ideas into the financial framework used by modern boards of directors. For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. |
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Wine Marketing & Sales: Success Strategies for a Saturated Market $54.48 How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. |
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International Marketing $34.99 Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level—macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. |
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice $3.98 The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. |
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Value-Based Marketing: Marketing Strategies For Corporate Growth And Shareholder Value $44.99 This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age |
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Marketing Strategies for the Home-Based Business $16.29 Marketing Strategies for the Home-Based Business |
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Services Marketing: Concepts, Strategies, & Cases, 4th Edition $233.49 Hoffman and Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and “other services.” The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you succeed in today’s business environment. |
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The Globalization of Chinese Companies: Strategies for Conquering International Markets $23.98 The rise of China has been widely accepted as a key development in the 21st Century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about these Barbarians at the Gate. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should western companies react to these new challengers? The rise of these ambitious Chinese companies in the global stage could offer both opportunities and challenges. In this book, you will see many convincing and in-depth case studies, first-hand interview as well as useful frameworks to understand this next wave of globalisation. The four authors of this book constitute a strong, diversified team. There is a combination of experts on marketing, strategic human resource management, leadership development and case studies. They have many years of teaching experience in leading schools in the world including IMD, CEIBS, University of Michigan, HKUST, University of Southern California, Chinese University of Hong Kong, and Kellogg School of Management. The extensive consulting experience of the authors also provide an insider’s view. There are many insights from the authors and interviewees in this book, including: – A company could choose to go global through M&A, organic growth or strategic alliance. – In terms of organizational capability, Chinese firms are globalizing from weakness rather than strength. – A global company should have not only global employee competence but also global employee mindset and global employee governance. – There are many quiet heroes in globalization like Huawei, Galanz and CIMC. They didn’t make as much noise as TCL and Lenovo, but they are even more successful. – Chinese firms are very flexible and opportunity driven, which could be both a strength and a weakness for them. – Very often, the M&A decision of Chinese firms are driven by complex motivation, which could be political or economic, rational or irrational, personal or impersonal. – Chinese firms are leader-driver while western firms are system driven. As a result of this difference, the integration between Chinese and western companies will be very challenging. – When going abroad, Chinese firms are facing not only political resistance but also distrust from local staff and labor unions. |
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Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact $3.98 Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we’ve paid far less attention to how marketing works within an organization–and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject–sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." –Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization–if you can figure out how to coordinate the rest of your colleagues. This book shows you how." –Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." –Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise–not just lead the marketing team. This book will give you the ability to align and inspire the entire company." –Jerry Noonan, Spencer Stuart |
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Marketing Express, 2nd Edition $63.49 Do you want a textbook that concisely covers basic marketing principles but that is up-to-date on strategies and real-world examples for sustainable marketing? MARKETING EXPRESS covers the traditional marketing fundamentals, such as product, price, distribution, and promotion, as well as today’s ever-changing marketing environment. The text also features real-world companies and brands, and explores sustainability, the role of entrepreneurship, and the need for creativity in developing successful marketing strategies in a changing environment. |
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Profitable Marketing Communications: A Guide to Marketing Return on Investment $5.48 Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications. |
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A Framework for Marketing Management $140 Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century. |
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A Framework for Marketing Management $140 Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century. |
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A Framework for Marketing Management $144.67 Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century. |
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Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $17.35 New – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the |
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Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $29.44 Used – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the |
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Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $17.35 Used – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the |
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Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $29.44 New – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the |
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority $11.48 New – The authors document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ageless marketing becomes critical to financial performance. |
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority $6.45 Used – The authors document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ageless marketing becomes critical to financial performance. |
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority $8.22 Used – The authors document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ageless marketing becomes critical to financial performance. |
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority $11.77 New – The authors document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ageless marketing becomes critical to financial performance. |
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All to One: The Winning Model for Marketing in the Post Internet Economy $11.26 New – Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first “post-Internet” marketing book. A highly accessible, hands-on guide to the exciting potential of the new Internet-plus economy, it describes cutting-edge customer-relationship marketing principles and practices developed at some of today’s most successful companies worldwide. It provides readers with valuable insights into the factors governing business |
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Always On : Advertising, Marketing, and Media in an Era of Consumer Control $17.95 The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is always on, digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer’s traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits. |
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American Made $0 4+~~AgencyNet~~AgencyNet Interactive, Inc.~~http://itunes.apple.com/app/american-made/id349851632?uo=5~~2010 AgencyNet Interactive Inc.~~1.00~~2256676~~832183~~http://www.americanmadeapp.com~~http://www.americanmadeapp.com |
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Asia’s Star Brands $22.95 Asia”s Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region. Among the case studies featured are: SamsungNissanTiger BeerOSIMInfosysRaffles InternationalIn a fascinating and in-depth look at a broad spectrum of branding strategies and activities across many industries, this book offers a plethora of ideas and opinions on what it takes to develop a great brand.If you are achairman or board memberchief brand officerchief executivemarketing directorbrand or marketing managercommunications specialistmanagement consultant or business advisorfinancial controllerbusiness studentowner-managerentrepreneurYou must read this book: Learn from others and change your mindset. |
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Balanced Scorecard Step by Step: Maximizing Performance and Maintaining Results $21.25 Used – Balanced scorecard is a widely recognized and accepted performance measurement tool that is currently used in thousands of organizations around the world. This methodology translates an organization’s strategies into action by defining performance objectives, measures, and targets in four linked perspectives: financial, customer, internal processes, and employee learning and growth. Significant turnarounds of companies like Mobil North American Marketing and Refining and Cigna Proper |
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Balanced Scorecard Step by Step: Maximizing Performance and Maintaining Results $30.1 Used – Balanced scorecard is a widely recognized and accepted performance measurement tool that is currently used in thousands of organizations around the world. This methodology translates an organization’s strategies into action by defining performance objectives, measures, and targets in four linked perspectives: financial, customer, internal processes, and employee learning and growth. Significant turnarounds of companies like Mobil North American Marketing and Refining and Cigna Proper |
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Be Unreasonable $25.18 Sometimes, you have to be unreasonable to be unbeatable.. . Paul Lemberg”s Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what”s expected, and transform themselves into something extraordinary. It”s a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind, Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces.-Jay Abraham, business growth strategist/expert. . |
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Big M, Little M Marketing: New Strategies for a New Asia $3.09 Used – M & m: the new formula for marketing in Asia with added power In Big M, little m, author David Ketchum outlines a two-pronged marketing approach that identifies customers needs and meets them (Big M), while providing the tactics (little m), such as advertising, promotions, public relations, online, and direct mail, to meet those needs. The book includes fascinating case studies that illustrate the spectacular successes and equally spectacular failures of those companies that didn’ |
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Big M, Little M Marketing: New Strategies for a New Asia $7.31 Used – M & m: the new formula for marketing in Asia with added power In Big M, little m, author David Ketchum outlines a two-pronged marketing approach that identifies customers needs and meets them (Big M), while providing the tactics (little m), such as advertising, promotions, public relations, online, and direct mail, to meet those needs. The book includes fascinating case studies that illustrate the spectacular successes and equally spectacular failures of those companies that didn’ |
