Nov 17 2011

Product Marketing Company




product marketing company

Sex and The Handbag Marketing Business


Norpro 3919 Mini Cheesecake Pan


Norpro 3919 Mini Cheesecake Pan


$19.40


Nor Pro Mini Cheesecake Pan. Great for quiches, tartlets, muffins, coffee cakes, hors d’oeuvres and more….

Grill Daddy GD12952c Grill Daddy Pro Grill Brush


Grill Daddy GD12952c Grill Daddy Pro Grill Brush


$24.99


The Grill Daddy Pro is a revolutionary grill-cleaning tool that sterilizes as it cleans to keep food tasting great using the power of steam. Just turn on the grill, fill the Grill Daddy with water, and begin cleaning. Steams away baked-on food, grease, and black residue. It’s fun and easy to use, eliminating scraping and dangerous chemicals with steam-cleaning and stainless steel bristles. Works o…

Kirkland Signature Drawstring Kitchen Trash Bags - 13 Gallon - Xl Size - 200 Count


Kirkland Signature Drawstring Kitchen Trash Bags – 13 Gallon – Xl Size – 200 Count


$17.77


Kirkland Signature Drawstring Kitchen Trash Bags – 13 Gallon – Xl Size – 200 Count…

Targeted! How Tobacco and Alcohol Companies Try to Get You Hooked [1 VHS/1 Teacher Resource Binder]


Targeted! How Tobacco and Alcohol Companies Try to Get You Hooked [1 VHS/1 Teacher Resource Binder]


$75.00


Includes one VHS Video and Teacher’s Resource. From the moment they wake up each morning, young people are bombarded with marketing ploys – whether they realize it or not. Cartoon characters are printed on their bed sheets and breakfast cereal boxes. Television characters are stamped on their notebooks and book bags. Kid centered magazines are filled with ads and celebrity endorsements from popula…

Flowtron BK-15D Electronic Insect Killer, 1/2-Acre Coverage


Flowtron BK-15D Electronic Insect Killer, 1/2-Acre Coverage


$32.79


FlowtronÆ electronic insect killer eliminates thousands of insect pests daily. Improves the health and quality of life by reducing the spread of infectious diseases and decreasing the annoyance level caused by flying insect pests. 2-year limited warranty. Common Usage: Light, Indoor/Outdoor Use: Outdoor, Battery Required: No, Compatible With: Octenol cartridges, Dimensions L x W x H (in.): 8 1/2…

Flowtron BK-40D Electronic Insect Killer, 1-Acre Coverage


Flowtron BK-40D Electronic Insect Killer, 1-Acre Coverage


$37.00


Flowtron’s lantern-style insect killer uses nontoxic ultraviolet light to eliminate mosquitoes, biting flies, and other insects over a 1-acre area. The insect killer is cleaner and safer than its chemical counterparts, and its patented nonclogging killing grid eliminates the grid clogging that can short-circuit the unit or cause flare-ups of insect remains. The insect killer features high-impact c…

Kershaw Select Fire Multi-Tool


Kershaw Select Fire Multi-Tool


$34.95


Kershaw Select Fire Folder Knife. A multi – purpose player! Designed by Grant and Gavin Hawk, it offers a big, useful blade… and then some! There’s also a 5-Pc. bit set, including the bit driver. The contoured, glass reinforced nylon handle is comfortable to hold whether you’re using the satin-finished blade or the bits. Makes a great addition to every tool and truck box. Locking liner. Pocket c…

Coca-Cola - The History of an American Icon


Coca-Cola – The History of an American Icon


$9.99


For more than a century people have refreshed themselves with oceans of brown fluid. Much of this fluid was produced by one Atlanta-based company, and Coca-Cola: The History of an American Icon offers a panegyric to the Real Thing. The history of Coke is the history of its advertising, and this documentary draws on a rich archive of print, film, and television material to show how John Pemberton’s…

Launching Your Business - 5 DVD Bundle


Launching Your Business – 5 DVD Bundle


$287.00


These are the things you need to do as you begin your launch, hire your team, develop your product and begin sales and operations. This includes the following DVDs: 1. Entrepreneurial and Intrapreneurial Marketing: Entering new markets successfully for entrepreneurial companies and small businesses (Includes bonus Branding video) 2. A Superior Product Development System for Startups: Getting produ…

Feline Greenies Dental Treats 3oz Chicken


Feline Greenies Dental Treats 3oz Chicken


$0.50


Greenies Feline 3oz Even the most finicky felines will come running for Greenies® Feline dental treats. These tasty snacks are so good, cats choose them 3 times over the leading competition. The fact that they are uniquely shaped to clean teeth, fight plaque and tartar, and are nutritionally balanced can be your little secret. Kittycat will purr with joy, savoring every bite. Features: · Freshen…

Marketing Your Product [With CDROM]


Marketing Your Product [With CDROM]


$4.48


Marketing Your Product explains how a company can carve a niche for its product in today’s competitive consumer environment. It describes customer’s buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers. Crack the code of successful product marketing This book answers questions such as: What is marketing? How do you plan a marketing strategy? How do you do your own market research? Which media should you use to market your product? Why do people choose one product over another? How do you price to sell? How can you use the Internet to market your product? What should you know about global marketing? What legal considerations must you be aware of? The CD-ROM contains more than two dozen forms to help you get started. All forms are provided in MS Word and PDF formats.

Marketing Simplified


Marketing Simplified


$24.95


This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P’s, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing definitions The Marketing Mix The four Ps Marketing forces Segmentation Market Research Researching the market Family life cycle Marketing information systems Price setting Strategies, Tactics Price points Branding The Planning Process The Planning process Delivering quality service Product development A checklist Buyer Behaviour Consumer and Industrial markets Corporate image Influencing customer requirements, Image Why buy from there? What makes a company successful Monitoring service levels Are these issues pertinent to your business Planning a Marketing Campaign Launching a new product or service Strategies A Marketing Plan The marketing audit Targeting customers New product development Case Studies

How to Select a Network Marketing Company


How to Select a Network Marketing Company


$17.12


How to Select a Network Marketing Company

Marketing Dynamics


Marketing Dynamics


$50


About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency, integration, and leverage, managers may learn, as how bunch of marketing strategies fit into the needs of the marketplace, the skills of the company, and the vagaries of the competition. Finally, this book attempts in aligning the theory and practice of marketing dynamics in a firm. Contents: Understanding Competitors and Competition Product Strategy Brand Strategy Pricing Strategy Distribution Strategy Promotion Strategies Marketing Research Sales Management Strategic Marketing Innovative Marketing Strategies.

The Marketing Plan


The Marketing Plan


$47.48


Create winning marketing plans like the pros Whether you’re starting a new business or launching a new product line within a company, you won’t be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you’ll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures–from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get: * Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. * Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget. * Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.

How to Become a Marketing Superstar


How to Become a Marketing Superstar


$14.4


Best-selling author Fox offers this guidebook to honing and focusing a company’s marketing approach and effort, designed to think beyond product and tackle marketplace. HOW TO BECOME A MARKETING SUPERSTAR also offers skill challenges, inviting the curious

Management of New Product Launches and Other Marketing Projects


Management of New Product Launches and Other Marketing Projects


$18.98


A big percentage of marketing and sales work can and should be done as projects. These are jobs where a "specific" product, system or other deliverable must be produced by a "specific" date within a "specific" budget. One of the most challenging of these is a project to launch a new product – the focus of this book. Here are some of the things that must be ready on the launch date: the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author’s conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdownstructures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.

Counterintuitive Marketing


Counterintuitive Marketing


$10.99


Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these “over-and-over-again” marketers, who don’t have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors’ firm, Copernicus, to transform companies and become a “brand guardian” to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

Marketing


Marketing


$21.76


A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

Marketing That Works


Marketing That Works


$27.99


This is the eBook version of the printed book. The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. — Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret   Differentiate yourself more effectively, protect yourself against competition, and drive higher margins   Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more   For marketers in every kind of company, from startup to global enterprise   Focus your marketing on what really works—and make the most of every marketing investment!   Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in   Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it—now, and for years to come.   Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation   Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion—and even hiring   Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users   Generate, screen, and develop better product ideas Engage combat on the right battlefields   Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts   Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive high

Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing


Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing


$26.98


This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time. It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in. Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success. Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.

Production & Marketing


Production & Marketing


$33.96


With all the test results in BMW begins making the new sports car at its massive factory in the tiny town of Dingolfing Germany. The enormous robots that will build the car have to be taught the moves that will help the company produce a car every 12 hours. Each car has some 5000 individual welds. While the factory creates the product BMW and its marketing team work on building advertising and publicity to build a commanding presence for the epic 6-series. Follow the new car as it makes its way from the production line to its ultimate unveiling at the North American Auto show in Detroit.



 Disney at Work Magic Kingdom


Disney at Work Magic Kingdom


$4.99


4+~~TimeStream Software~~TimeStream Software, LLC~~http://itunes.apple.com/app/disney-at-work-magic-kingdom/id320337553?uo=5~~2009 Performance Journeys~~1.0~~1786592~~37193855~~http://www.PerformanceJourneys.com~~http://www.PerformanceJourneys.com

 3M Replacement Lamp - 360W Projector Lamp - 80 Hour


3M Replacement Lamp – 360W Projector Lamp – 80 Hour


$48.6


DETAILS: 3M is a diversified technology company with leading positions in health care, safety, electronics, telecommunications, industrial, consumer and office, and other markets. The company has operations in more than 60 countries and serves customers in nearly 200 countries. 3M businesses share technologies, manufacturing operations, brands, marketing channels and other important resources. Product Description: 3M ENX LCD projector lamp Product Type: LCD projector lamp Package Type: Retail UPC: 0051125599177

 A1 CRM & ProjMgmt


A1 CRM & ProjMgmt


$49.99


4+~~Vaughn Clement~~Vaughn Clement~~http://itunes.apple.com/app/a1-crm-projmgmt/id384536572?uo=5~~Vaughn M. Clement~~1.02~~2843888~~3118031~~http://sites.google.com/site/appsbyvaughnclement/~~http://sites.google.com/site/appsbyvaughnclement/

 Amber Ants Solar Light


Amber Ants Solar Light


$31.99


CAS1013: Ants are normally an unwelcome sight in any home but with this solar ant light you will be pleasantly surprised each time you walk into your garden or walkway. The perfect addition to any home thanks to its subtle glow and beautiful design. Features: -Ant shape -Hand painted -No wiring, safe and easy to install -Bright Amber LED illumination -Solar panels convert sunlight to energy stored in long-life rechargeable batteries -Dusk to dawn sensor automatically turns on as night approaches -Dimensions: 8.75 W x 3.5 H About Cascade Lighting Cascade solar lighting is a premier marketing and distribution company of upscale garden items and solar lighting. Cascade has successfully developed a very unique solar line that has been well received by the market. The line includes basic solar lanterns as well as more decorative pieces such as solar lighthouses, frogs and fairies. The success of the product offering is a result of the high quality metal and very detailed resin items you will find in Cascade’s solar lighting collection. Cascade solar lighting is a division of Alger International, Los Angeles, California.

 American Made


American Made


$0


4+~~AgencyNet~~AgencyNet Interactive, Inc.~~http://itunes.apple.com/app/american-made/id349851632?uo=5~~2010 AgencyNet Interactive Inc.~~1.00~~2256676~~832183~~http://www.americanmadeapp.com~~http://www.americanmadeapp.com

 BP


BP


$127.45


BP plc (Formerly British Petroleum plc) is the third largest global energy company and the 5th largest company in the world. As a multinational oil company ( oil major ) BP is the UK”s largest corporation, with its headquarters in St James”s, City of Westminster, London. The company is among the largest private sector energy corporations in the world, and one of the six supermajors ( vertically integrated private sector oil exploration, natural gas, and petroleum product marketing companies). The Company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

 Be Your Own PR Expert


Be Your Own PR Expert


$1.99


Used – Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing int

 Be Your Own PR Expert


Be Your Own PR Expert


$0.62


Used – Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing int

 Branding for Dummies


Branding for Dummies


$21.99


Build positive impressions of your product or business Build a powerful brand and pave the way for marketing successNeed to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.Discover how toDefine your company”s identityDevelop your logo and taglineLaunch your brand marketing planManage and protect your brandFix a broken brandMake customers loyal brand champions

 Broken Promises


Broken Promises


$1.01


Once the world’s most admired corporations, IBM stumbled badly in the early 1990s. At the depth of the crisis, the company suffered its first ever operating loss and eliminated nearly 200,000 jobs. What went wrong? Contrary to popular wisdom, the authors argue that the root cause of IBM’s difficulties was not that it fell behind in technology, but rather that it disregarded its customers and misled its employees. In this book, Mills and Friesen draw on extensive interviews with IBM executives, access to company files, and surveys of the company’s customers to explain why, despite its advantages, IBM’s executives failed to maintain its leadership. The authors show that IBM developed an overly optimistic strategic plan based more on pride than on reality; made a financing decision that eventually crippled its industry-leading marketing franchise; destroyed its long-term relationship with customers, to whom it had guaranteed high-quality product and close service support; broke its implied commitment to employees of lifetime employment security; and executed a massive corporate reorganization that left the subsequent strategic crisis unresolved. Telling the story of IBM’s downfall in the context of the company’s history, the authors also outline the challenges that lie ahead for current leadership, even in the face of IBM’s apparent rebound. Broken Promises is a cautionary tale of strategic miscalculation, managerial error, and a loss of confidence that demonstrates for executives at any large company the risks of neglecting customer and employee relationships in the face of large-scale change.

 Bubble Tape


Bubble Tape


$40.97


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children. A brand manager by the name of David Corbin conceived the idea for this unique product, when one day he witnessed a construction worker wearing a pink hard hat drop

 Bubble Tape


Bubble Tape


$30.3


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Bubble Tape is a brand of bubble gum produced by Wm. Wrigley Jr. Company. It experienced its greatest popularity in the early 1990s due to its unique packaging and direct marketing to preteen children. A brand manager by the name of David Corbin conceived the idea for this unique product, when one day he witnessed a construction worker wearing a pink hard hat drop

 Building a Chain of Customers By Richard J. Schonberger


Building a Chain of Customers By Richard J. Schonberger


$14.99


<P>Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions — design, operations, accounting, and marketing — form a continuous “chain of customers” that extends to those who buy the product or service. <I>Everyone</I> has a customer — the next department, office, shop, or person — at the hundreds of pioneering companies Schonberger has studied throughout the world.<P>Schonberger demonstrates the universality of customer wants: Both the next and final customers want ever better quality, quicker response, greater flexibility, and lower cost. This condition provides a common strategy and calls for common methods to be used across the organization. Every employee is a data gatherer and analyst, unearthing more and better ways to provide for these customers’ wants — before the competition does so.<P>As the new thinking and methods permeate every comer of the firm, they topple departmental walls and adjust gang-like mind-sets and “them-versus-us” attitudes. Performance is no longer measured by internal costs but by improvement as seen by the next customer; direct control of causes generally replaces after-the-fact control of costs. Design is brought out of isolation. Finally, with the rest of the firm reoriented toward customer service, marketing escapes from a “negative” mode — covering up for failures — to a positive one — crowing about the firm’s competence and ability to improve.<P>With the close attention to detail for which he has become famous, Schonberger constructs a blueprint for unifying corporate functions, brilliantly describing the new microcosms that will make up the company of the 1990s — focused teams of multi-skilled, involved employees arranged according to the way the work flows or the service is provided — that compose the chain of customers. Aetna, for example, is organizing customer-focused teams that cut across underwriting a

 Business War Games


Business War Games


$19.99


In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company”s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: * How to decide if war gaming is right for you * Which decisions call for war gaming * How to prepare, organize, and run a realistic and inexpensive war game * How to predict competitors” moves with accuracy and little information * Why you don”t need computers, consultants, software, or a PhD in math to do it well Business War Games is your bible of how to stay one step ahead of your competitors. Don”t leave home without it!

 Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition


Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition


$6.89


Used – In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games wi

 Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition


Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition


$19.99


In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.Busines

 Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition


Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition


$6.99


Used – In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games wi

 Busy Woman Seeks Wife


Busy Woman Seeks Wife


$13.99


Because she’s too busy bringing home the bacon to cook it. On the surface, Alex Hill is every inch the polished high- ying marketing executive of a globalsportswear company. But things are not quite as they appea; she’s rushed off her feet with barely enough time to take out the bins, let alone pull together an amazing product launch. Then she discovers her Spanish cleaner has been using her at to turn tricks in the afternoons, and in herbed! And to top things off, her demanding m

 Busy Woman Seeks Wife


Busy Woman Seeks Wife


$27.09


Because she’s too busy bringing home the bacon to cook it. On the surface, Alex Hill is every inch the polished high- ying marketing executive of a globalsportswear company. But things are not quite as they appea; she’s rushed off her feet with barely enough time to take out the bins, let alone pull together an amazing product launch. Then she discovers her Spanish cleaner has been using her at to turn tricks in the afternoons, and in herbed! And to top things off, her demanding m

 Busy Woman Seeks Wife


Busy Woman Seeks Wife


$4.98


Because she’s too busy bringing home the bacon to cook it. On the surface, Alex Hill is every inch the polished high- ying marketing executive of a globalsportswear company. But things are not quite as they appea; she’s rushed off her feet with barely enough time to take out the bins, let alone pull together an amazing product launch. Then she discovers her Spanish cleaner has been using her at to turn tricks in the afternoons, and in herbed! And to top things off, her demanding m

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