Email | Niche

Posts tagged: email

Sep 25 2011

Newsletter Opt In

newsletter opt in

Seven Ways to Promote Your Email Newsletter

Lots of online businesses make their money from building opt-in email lists of qualified prospects and not from their website. Indeed, in many cases the sole purpose of the company website is simply to encourage visitors to give their email addresses in exchange for specific information, usually in the form of an email newsletter.

When visitors to your website opt in to your list they are giving you permission to email them on a regular basis. This permission-based marketing strategy offers the marketer an excellent opportunity to build customer loyalty. The People on your list have already told you that they want to hear from you, and if you supply them with information that is well written, relevant, and of benefit to them, they will be much more responsive to your sales pitch.

So what are some of the fastest ways to build your opt in list?

First of all you will need to have something of value to offer prospective subscribers to your list, such as an email newsletter or an e-course that they can subscribe to. Once you have your product set up you can promote it in order to build your list.

Here are seven of the best ways to do that:

1. Advertise your email newsletter, tip-sheet or e-course in other people’s email newsletters and e-zines. Your ad will reach thousands of prospects, but you will have to pay to advertise.

2. Promote your newsletter on E-zine announcement directories such as Ezine-Dir.com, IdeaMarketers.com, New-List.com, SparkList.com, Subs.Zinester.com and many others.

3. Publishing articles on article directories is a great way to generate targeted traffic to your opt-in page via a link that you can place at the foot of the article along with some information about yourself and your newsletter. Your article may be picked up by Internet marketers who visit the directory in search of fresh copy for their own websites or newsletters.

4. Approach bloggers who blog about your niche market and offer to be a “guest blogger” – each time you post a guest article you can add a short blurb about yourself and a link back to your opt-in page.

5. Join a number of traffic exchanges and make an attractive squeeze page to promote your newsletter on the exchanges.

6. Write an e-book. Advertise it on your opt-in page as a free bonus for new subscribers. Write reviews of the e-book and publish them on blogs and other people’s newsletters, with a link back to your opt in page so that people can get a copy of the book – when they join your list!

7. Publish a free sample issue of your newsletter on your website. Doing this shows people that you are confident in the quality of your product. It is a great way to encourage people to sign up will stop.

These are just a few suggestions for promoting your email newsletter. There are many others that you can try as well, such as PPC campaigns, banner ads, classified ads and so on.

Whichever methods you use to promote your e-newsletter, you will not get anywhere if the email newsletter itself is not well written and packed with useful and relevant information.

About the Author

Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at http://www.blueridgemoney.info Sign up for a free Internet Marketing Newsletter here.

DotNetNuke Tutorial – Newsletter Subscription with Opt In Module by DataSprings – Video #162

Email Marketing and Opt Ins – The Keys to Building a Long Term Money Machine

$14.95

There are 3 important ingredients needed in every home based or internet marketing business. 1. We all need to generate traffic2. We all need that traffic to yield “quality opt ins”3. We need quality opt ins that convert into money, (over and over again)! One of the most powerful secrets to increasing sales is email marketing, opt ins, and subscriptions. Through follow-up marketing and subscri…

Great Boom Ahead: YOUR COMPREHENSIVE GUIDE TO PERSONAL AND BUSINESS PROFIT IN THE NEW ERA OF PROSPERITY

$4.25

Predicting the decline of Japan and the re-emergence of the United States as the most powerful economy on the planet, the Harvard economist offers readers practical advice on taking advantage of the situation. 65,000 first printing. …

The Option Advisor: Wealth-Building Techniques Using Equity & Index Options (A Marketplace Book)

$4.37

Acclaim for Bernie Schaeffer’s expert approach to options trading.”Bernie Schaeffer’s penchant for contrary investing is terrific, and his market calls on that strategy have been excellent. He shows how to apply contrary thinking-and many other types of ‘expectational analysis’-to option strategies. All option traders should enjoy reading this book.” -Lawrence G. McMillan President, McMillan Analy…

Stock Market Logic: A Sophisticated Approach to Profits on Wall Street

$1.49

This classic, first published in 1976, has gone through 18 printings and sold more than a half-million copies. It offers comprehensive coverage of the stock market for investors and professionals, and presents a coherent philosophy, showing how investors with reasonable objectives can use this approach to reap steady rewards. Includes discussions on market indicators, econometrics and the market a…

E-Newsletter Package Two(Pack of 1)

$287.99

E-Newsletter Package TwoDesign Development Updating content with images, price and write ups before each send Regular disbursement Cycle Delivery Reporting Opt out option Des

E-Newsletter Package One(Pack of 1)

$287.99

E-Newsletter Package OneDesign Development Updating content with images, price and write ups before each send Regular disbursement Cycle Delivery Reporting Opt out option Des