How would I properly proposition a company to carry my products?

I am interested in information (and links to information) regarding how I would approach a company to carry my business’ products.

I am not interested in large conglomerate giants such as WalMart. I have a specific (smaller-scale) retail venue in mind though that suits my particular niche.

This article might help. It deals with selling to wholesalers but follow the same concept. Good luck.

Entrepreneurs – Selling The Benefits Of Your Products To Your Wholesalers By: Lee Lister – The Biz Guru

http://www.articleshut.com/index.php?page=article&article_id=28118

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Niche $5.83 There is a new rule in business: dont aim for the middle market – unless youre cheaper than cheap, youre going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasnt enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be – and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.

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Blown to Bits $29.95 Richness or reach? The trade-off used to be simple but absolute: business strategy either could focus on rich information — customized products and services tailored to a niche audience — or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. With the spread of connectivity, customers increasingly will have rich access to a universe of alternatives, suppliers will exploit direct access to customers, and focused competitors will pick off the most profitable parts of your value chain. According to Blown to Bits, business definition, industry definition, and competitive advantage are simultaneously up for grabs. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today’s practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect a world where richness and reach go hand in hand and explains how to take advantage of the new forces shaping competitive advantage.

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Dragons at Your Door $29.95 The dragons are coming. Companies in Europe and the Americas have not faced such an overwhelming threat to their domestic markets since the Japanese arrived with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. Using what the authors term, cost innovation, Chinese firms are advancing very quickly into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D, not just basic manufacturing. Few firms will be immune to the global impact of Chinese Companies. Chinese competitors will create new pressure on margins across a wide range of industries and stages in the value chain. They will not only attack today’s mass-markets, but also break down the barriers that have hitherto protected highly profitable, niche businesses.As the first to examine this new competitive force, this book develops a robust, theoretical framework for thinking about the issues raised, building on detailed case analysis of leading Chinese companies. It will expose the strategies, strengths, and weaknesses of these fast rising new Chinese competitors, surface the underlying logic that enables Chinese firms to attack high-end industries and sophisticated activities so quickly, and equip managers with a new competitive mindset and insight into these very different competitors.

Edward F. Boyd $58.4 New – High Quality Content by WIKIPEDIA articles! Edward Francis “Ed” Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. His efforts for Pepsi-Cola pioneered the concept of niche marketing and allowed Pepsi to substantially increase its market share in the black com

Edward F. Boyd $40.82 New – High Quality Content by WIKIPEDIA articles! Edward Francis “Ed” Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. His efforts for Pepsi-Cola pioneered the concept of niche marketing and allowed Pepsi to substantially increase its market share in the black com

EnGenius DURAFON-HSA2 – Phone antenna $7.03 More than 20 year experience in the cordless / wireless solutions has led EnGenius Technologies into a stable growth to provide the industrial and the SOHO market with niche products targeted for their wireless communication needs. The product line includes a wide range of cellular phones, pagers, wireless telephones, corded telephones, two-way radio, long-range cordless telephones and many other telecommunications products. The company is one of the few companies able to design its own RF module, which put EnGenius Technologies at the top of the wireless / cordless industry..

Eternity Flat Head Desk Lamp Silver $74.39 AE1171: This wonderful satin steel desk lamp has a weighted base which displays the toggle switch in addition to a height-adjustable flexible gooseneck. Additional features include a transformer plug and a cool-burning light. The lamp head uses only 2 watts of electricity and the bulb lasts for up to 100,000 hours! Features: -Shade contains 20 LEDs -Toggle switch on base -Round Base: 4 W -Shade: 2.75 W -Height is adjustable from 17 to 20 About Adesso Adesso was established in 1994 based on the belief that there was an under-served niche among consumers who sought high-end, contemporary home products at moderate prices. Since then, Adesso has not only revolutionized the home industry with its products and service but also gained substantial recognition for its well-designed and well-priced lamps and RTA (Ready-To-Assemble) furniture, quickly establishing itself as an industry leader. From the onset, when Adesso first introduced its lighting products, an array of colors and materials were utilized in the design, including metals, rice-paper, woven fabric, glass, resin, bamboo wood and even cork! It wasn’t long before a new category of RTA furniture was added to the product line. Everything from tables, chairs, and pedestals to CD racks, coat racks, and screens was included in this new assortment. The furniture was fresh, contemporary and always reasonably priced. Adesso’s most recent developments include funky, colorful and our most extensive collection ever of kids’ lamps, as well as a brand new category – clocks, ranging from standing clock mirrors to black and white wall clocks! Adesso’s wide range of products allows them to cater to a variety of styles and tastes to ensure that the customer will always find the style they are looking for. Adesso’s customers include furniture stores, specialty lifestyle stores, national chains, catalog retailers, as well as many smaller furniture and lighting stores in both the U.S. and abroad.

Floor Light – Aries – (Steel) $79.05 Pictured in Black – AE1229: Each Aries Torchiere has an acrylic shade and a high/low switch on its pole. This lamp will provide more than ample lighting to any setting. Features: -Available finish: steel and black -Requires 2 x 150 watt light bulbs -High/low switch -Round Base: 11 W -Shade: 6 H x 14 W -Overall Height: 73 About Adesso Adesso was established in 1994 based on the belief that there was an under-served niche among consumers who sought high-end, contemporary home products at moderate prices. Since then, Adesso has not only revolutionized the home industry with its products and service but also gained substantial recognition for its well-designed and well-priced lamps and RTA (Ready-To-Assemble) furniture, quickly establishing itself as an industry leader. From the onset, when Adesso first introduced its lighting products, an array of colors and materials were utilized in the design, including metals, rice-paper, woven fabric, glass, resin, bamboo wood and even cork! It wasn’t long before a new category of RTA furniture was added to the product line. Everything from tables, chairs, and pedestals to CD racks, coat racks, and screens was included in this new assortment. The furniture was fresh, contemporary and always reasonably priced. Adesso’s most recent developments include funky, colorful and our most extensive collection ever of kids’ lamps, as well as a brand new category – clocks, ranging from standing clock mirrors to black and white wall clocks! Adesso’s wide range of products allows them to cater to a variety of styles and tastes to ensure that the customer will always find the style they are looking for. Adesso’s customers include furniture stores, specialty lifestyle stores, national chains, catalog retailers, as well as many smaller furniture and lighting stores in both the U.S. and abroad.

Foss Maritime Company $21.99 Anyone viewing the ports of Tacoma or Seattle will be familiar with the green-and-white Foss tugboats directing huge ships into docks, scurrying alongside barges filled with products from around the world, and patiently pulling rafts filled with logs to mills or to ships headed overseas. Since 1889, the Foss family has taken their business from rowboats to powered launches, eventually developing some of the most powerful tugboats in the world. Foss Launch and Tug is a true American success story of struggling Norwegian immigrants who came to the Pacific Northwest and parlayed a single rowboat sale into a vast fleet. Now known as Foss Maritime Company, the business has expanded well beyond its Tacoma-harbor birthplace to secure for itself a niche in the worldwide market.

Franklin Bench Chair $204 AE1062: This foamed spring retro chair has a vinyl seat and back with a powder-coated steel frame and legs. It is black with white piping trim, and includes chrome feet that adjust for leveling. You can use it alone as a chair or connect two to make a love seat or three to make a sofa (connecting rods included). Features: -Adjustable chrome feet -White piping trim -Can be used alone or grouped with up to two more -Seat: 14” H x 25” W x 29” D -Overall Dimensions: 14” H x 25” W x 19” D About Adesso Adesso was established in 1994 based on the belief that there was an under-served niche among consumers who sought high-end, contemporary home products at moderate prices. Since then, Adesso has not only revolutionized the home industry with its products and service but also gained substantial recognition for its well-designed and well-priced lamps and RTA (Ready-To-Assemble) furniture, quickly establishing itself as an industry leader. From the onset, when Adesso first introduced its lighting products, an array of colors and materials were utilized in the design, including metals, rice-paper, woven fabric, glass, resin, bamboo wood and even cork! It wasn’t long before a new category of RTA furniture was added to the product line. Everything from tables, chairs, and pedestals to CD racks, coat racks, and screens was included in this new assortment. The furniture was fresh, contemporary and always reasonably priced. Adesso’s most recent developments include funky, colorful and our most extensive collection ever of kids’ lamps, as well as a brand new category – clocks, ranging from standing clock mirrors to black and white wall clocks! Adesso’s wide range of products allows them to cater to a variety of styles and tastes to ensure that the customer will always find the style they are looking for. Adesso’s customers include furniture stores, specialty lifestyle stores, national chains, catalog retailers, as well as many smaller furniture and lighting stores in both the U

Future Cars $29.78 From eco-niche to mega-trend: The new book series, green designed, presents the most attractive and exciting examples of eco-design the creative world has to offer. Many brilliant pictures and a succinct and informative narrative show that a life-style aimed at conserving our natural resources with eco-friendly products can be fun and even glamorous. The first volume introduces a unique selection of more than 40 unusual and forward-looking car designs that will change the world: Hybrid cars that are already in mass production; automobiles soon to be produced, powered with natural gas, bio fuel or electricity; and concepts of fuel-cell vehicles. Take a glimpse into the future with fascinating details about one-seaters, egg-shaped tricycles and lightweight clean-air sports cars, as well as green city cars and luxury limousines.

Future Cars: Bio Fuel. Hybrid. Electric. Hydrogen. Fuel Economy in All Sizes and Shapes/Biotreibstoff. Hybrid. Elektro. Wasserstoff. Sparsame Autos in Allen Kalssen Und Formen $29.2 Used – From eco-niche to mega-trend: The new book series, “green designed,” presents the most attractive and exciting examples of eco-design the creative world has to offer. Many brilliant pictures and a succinct and informative narrative show that a life-style aimed at conserving our natural resources with eco-friendly products can be fun and even glamorous. The first volume introduces a unique selection of more than 40 unusual and forward-looking car designs that will change the world: Hybrid

Future Cars: Bio Fuel. Hybrid. Electric. Hydrogen. Fuel Economy in All Sizes and Shapes/Biotreibstoff. Hybrid. Elektro. Wasserstoff. Sparsame Autos in Allen Kalssen Und Formen $22.22 Used – From eco-niche to mega-trend: The new book series, “green designed,” presents the most attractive and exciting examples of eco-design the creative world has to offer. Many brilliant pictures and a succinct and informative narrative show that a life-style aimed at conserving our natural resources with eco-friendly products can be fun and even glamorous. The first volume introduces a unique selection of more than 40 unusual and forward-looking car designs that will change the world: Hybrid

Geneva Table Lamp $82.99 AE1419: Each Geneva lamp has an anodized aluminum hourglass shaped body. The ivory shaped silk cylinder shape has self-trim and is anchored by a matching aluminum finial. With its modern shape and smooth lines this lamp is sure to bring chic style to your home. Features: -Geneva Table Lamp -Geneva Collection -Anodized aluminum hourglass shaped body -Ivory silk cylinder shape has self trim -Matching aluminum finial -Line switch -Requires a 60 watt light bulb (not included) -Overall Dimensions of base: 16 H x 6.5 widest diameter x 2.25 hourglass center -Overall Dimensions of shade: 18 H x 7.25 Diameter -Overall Dimensions: 38 H x 7.25 W About Adesso Adesso was established in 1994 based on the belief that there was an under-served niche among consumers who sought high-end, contemporary home products at moderate prices. Since then, Adesso has not only revolutionized the home industry with its products and service but also gained substantial recognition for its well-designed and well-priced lamps and RTA (Ready-To-Assemble) furniture, quickly establishing itself as an industry leader. From the onset, when Adesso first introduced its lighting products, an array of colors and materials were utilized in the design, including metals, rice-paper, woven fabric, glass, resin, bamboo wood and even cork! It wasn’t long before a new category of RTA furniture was added to the product line. Everything from tables, chairs, and pedestals to CD racks, coat racks, and screens was included in this new assortment. The furniture was fresh, contemporary and always reasonably priced. Adesso’s most recent developments include funky, colorful and our most extensive collection ever of kids’ lamps, as well as a brand new category – clocks, ranging from standing clock mirrors to black and white wall clocks! Adesso’s wide range of products allows them to cater to a variety of styles and tastes to ensure that the customer will always find the style they are looking for. Adesso’s customers in

Gratis/ Free: The Future of a Radical Price $12.98 Used – In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival. The cost

Gratis/ Free: The Future of a Radical Price $14.35 Used – In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival. The cost

Hanover $6.53 Used – Hanover has been an industrious town since it was laid out by Richard McAllister in 1763. Early craftsmen prospered, benefiting from the town’s location at an intersection for travelers and settlers moving west during the colonial period. Clockmakers, gunsmiths, silversmiths, coppersmiths, cabinetmakers, and even a niche of coffee mill manufacturers thrived, and their products are highly regarded today. Freight and passenger trains arrived late in the 19th century, resulting in service fr

Hanover $13.34 New – Hanover has been an industrious town since it was laid out by Richard McAllister in 1763. Early craftsmen prospered, benefiting from the town’s location at an intersection for travelers and settlers moving west during the colonial period. Clockmakers, gunsmiths, silversmiths, coppersmiths, cabinetmakers, and even a niche of coffee mill manufacturers thrived, and their products are highly regarded today. Freight and passenger trains arrived late in the 19th century, resulting in service fro

Hanover $6.53 New – Hanover has been an industrious town since it was laid out by Richard McAllister in 1763. Early craftsmen prospered, benefiting from the town’s location at an intersection for travelers and settlers moving west during the colonial period. Clockmakers, gunsmiths, silversmiths, coppersmiths, cabinetmakers, and even a niche of coffee mill manufacturers thrived, and their products are highly regarded today. Freight and passenger trains arrived late in the 19th century, resulting in service fro

Hanover $13.34 Used – Hanover has been an industrious town since it was laid out by Richard McAllister in 1763. Early craftsmen prospered, benefiting from the town’s location at an intersection for travelers and settlers moving west during the colonial period. Clockmakers, gunsmiths, silversmiths, coppersmiths, cabinetmakers, and even a niche of coffee mill manufacturers thrived, and their products are highly regarded today. Freight and passenger trains arrived late in the 19th century, resulting in service fr

Hidden Champions $18.17 New – Simon reveals the strategies and practices of hundreds of low-profile super-performers–small and mid-sized niche firms that make products like buttons, harmonicas and gummi bears. Behind the headlines lies a group of global competitors–unknown even to the general business community–that have attained global market share of over 70 percent. With lessons for small and large companies alike, Hidden Champions is a compelling call for “back-to-basics” management.