Why A Marketing Plan Is Important

Medical practices across the globe are busy seeing the last of their patients for year 2010. Administrators, CEO’s and other practice leaders are looking at the books and gauging how the practice performed this year over last. It is also the time to gauge how much money was spent in medical marketing compared to the year prior and how this number relates to the present years growth or decline. If the items listed are not being measured annually, it is vital that medical practices begin.

Everyone wants to make more money and spend less money. To achieve this, medical practices must be fully engaged in their marketing plan. This means creating an actionable plan each year that calculates projected growth, sets an annual budget and determines how the budget will be utilized over the course of the year. The goal is to grow the practice while spending a minimal amount in marketing.

Many practices do not accurately plan for the coming year or they create a marketing plan and then do not follow it. It is common for practices to participate in spontaneous marketing.  This means that they haphazardly market throughout the course of the year as the need arises. The problem with this is that 99% of the time, the practice ends up spending a lot more money in marketing than if they had a plan that was adhered to.

It is often difficult for medical practices to conceive that they will most likely spend less money in marketing when they begin working with a Marketing Firm. This is because it is the responsibility of the firm to manage the practices marketing budget wisely. They create a plan and put the plan into action. If an item in the plan is not producing the results that were anticipated, the item can be removed and replaced with another. At MindStream Creative, our clients are pleasantly surprised to discover at our end of year meeting, that they spent a considerable amount less in marketing and grew their practice after engaging with us! It is a true joy for us to help medical practices spend less money on marketing while marketing smarter.

This is the time of year to learn. It is important to look back over the current year and gauge the practices successes and failures. they should then take these items and grow from them. If good results were not realized in one area of marketing, remove it and try another. Each specialty in medicine and area of the country is different. What works for one medical practice, may not work for another. What works one year, may not work the next. The object of marketing is to remain fluid and change with the times. Don’t get in a rut of doing the same thing over and over because that is how it has been done.

I encourage every business, whether medical or not, to have a  marketing plan for the next 12 months. Put that plan into writing and refer to it often. If you need help, contact our office at (888) 324-5559 for a free marketing consultation.

About the Author

Melanie Herron is President and co-founder of MindStream Creative. MindStream Creative, Inc. is a national healthcare marketing, public relations and promotions firm dedicated to partnering with multi-specialty medical practices to improve their bottom line by increasing patients and enhancing the overall patient experience. For more information about MindSream Creative, visit them online at http://mindstreamcreative.com or call 888.324.5559.

How to Write a Strategic Marketing Plan

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A Film Marketing Action Plan for Film Induced Tourism Destinations $118.16 New – This book examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. Yorkshire was selected as the case study area, as it has been the film location for many popular television series. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the literature review undertaken. In response to this gap, a two phased approach was adopted; the first involved a tourist surve

A Film Marketing Action Plan for Film Induced Tourism Destinations $68.3 New – This book examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. Yorkshire was selected as the case study area, as it has been the film location for many popular television series. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the literature review undertaken. In response to this gap, a two phased approach was adopted; the first involved a tourist surve

A Marketing Plan for Energy Outreach Activities (1983) $17.59 Used – Volume: 1983 Publisher: Helena, Mont. (32 S. Ewing, Helena 59620); The Dept. Publication date: 1983 Subjects: Market surveys Public opinion Energy conservation Energy consumption Notes: This is an OCR reprint. There may be numerous typos or missing text. There are no illustrations or indexes. When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there.

A Marketing Plan for Energy Outreach Activities (1983) $20.21 Volume: 1983 Publisher: Helena, Mont. (32 S. Ewing, Helena 59620); The Dept. Publication date: 1983 Subjects: Market surveys Public opinion Energy conservation Energy consumption Notes: This is an OCR reprint. There may be numerous typos or missing text. There are no illustrations or indexes. When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there.

A Strategy For Selling Your Timeshare: Tips For Creating An Effective Timeshare Marketing Plan To Sell A Timeshare, Timeshare Packages Or Putting Up Timeshares For Rent So You Can Successfully Close A Deal And Make A Huge Profit $3.99 Alvin G. Franks,NOOKbook (eBook), English-language edition,Pub by Alvin G. Franks

A Woman’s Guide to Natural Hormones $14.95 Do you own a home-based business or plan to start one? Can you invest ten minutes a day to guarantee the success of your business? In the time it takes to read just one of the thirty essential truths about marketing your home business in this book, you can find the key to prosperity.Bringing Home the Business shows you how to increase your income and grow your business over time. Kim T. Gordon distills thirty fundamental principles to help you win and keep more customers or clients. She includes the best ways to position your business; build a winning company image; market on the Web; create better brochures, direct mail, and sales letters; close more sales; and live and work successfully under one roof.Filled with money-saving and income-generating ideas used by home business owners in a wide range of ventures, the book features field-tested concepts that can be tailored to your individual needs. Complete with insightful and illuminating real-life stories, it helps you separate fact from fiction — debunking the misconceptions that can lead to business failure and providing the truths that will put you on the path to financial and personal satisfaction.

Abandon the Ordinary $19.99 Dr. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands–in business, family, and church–that will stand apart from generic imitations.

Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church $12.33 New – Dr. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands–in business, family, and church–that will stand apart from generic imitations.

Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church $11.79 New – Dr. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands–in business, family, and church–that will stand apart from generic imitations.

About My Sister’s Business: The Black Woman’s Road Map to Successful Entrepreneurship $18.95 Sure, as a woman and an African American starting your own business, you will encounter boulders in your path. But black women in America have always had to be tenacious and resourceful. Don’t even think about allowing age, the economy, racism, sexism and all those pesky irritants to stop you. The best argument against them is excellence. Young, gifted and disciplined, Fran Harris is leading the way for all of us. In About My Sister’s Business, she has shared her knowledge and experience with you, and it comes straight from the heart. This book is full of concrete advice on how to start your own business, create a business plan, raise capital, be your own marketing and publicity firm, run your business from your home, and much, much more! She has also asked other entrepreneuring sisters to share their experiences with you. Allow their examples to lift, guide and inspire you. It’s knowing that we’re not alone that pulls us through. We’re on this planet to support each other. We must keep the cycle going. That’s why this book is invaluable.

Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $17.35 New – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the

Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $29.44 Used – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the

Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $17.35 Used – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the

Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $29.44 New – Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the